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RabiuYustech
Services

eCommerce services built around real business needs.

I help store owners strengthen the foundation of their online business: discoverability, the shopping journey, connected marketing channels and customer retention. Services can be delivered as focused projects or combined into a broader plan.

01 / 7

Shopify Store Optimization

Improve the store experience and remove unnecessary friction in the path to purchase.

Business value: Make the store easier to understand, navigate, and shop while improving the conditions that support conversion.

Possible deliverables

  • Homepage layout and visual hierarchy improvements
  • Shopify theme customization and section design
  • Product page structure and product information improvements
  • Collection organization and navigation
  • Mobile shopping experience improvements
  • Trust signals, reviews, shipping information, and buying guidance
  • Store usability and performance review
  • Identification of checkout and conversion friction within the agreed scope
02 / 7

SEO, GEO & AI Search Visibility

Help search engines and relevant discovery systems understand the store, its products, and its expertise more clearly.

Business value: Build a stronger organic discovery foundation and improve the quality and relevance of store content.

GEO means Generative Engine Optimization: structuring content so AI-powered search tools can understand it. Rankings and placement in AI-generated answers are never guaranteed.

Possible deliverables

  • Technical SEO review and indexability checks
  • Product and collection keyword research
  • Page titles, meta descriptions, headings, and internal links
  • Product descriptions and collection content improvements
  • Image alt-text recommendations and implementation
  • Structured data review where applicable
  • Content organization for relevant AI-powered search experiences
  • Search Console setup and performance monitoring
03 / 7

Google Shopping & Merchant Center

Help make eligible products available for Google's relevant shopping surfaces.

Business value: Improve product data quality and establish a better foundation for product discovery through Google.

Account approval, free listings, paid placements, and advertising results depend on Google's requirements, policies, eligibility, and other factors.

Possible deliverables

  • Google Merchant Center configuration
  • Product feed and catalog review
  • Product data and attribute improvements
  • Website and business information consistency review
  • Shipping, returns, and relevant policy information review
  • Search Console connection where appropriate
  • Feed diagnostics and disapproval troubleshooting
  • Google Business Profile setup and optimization
04 / 7

Social Commerce Integration

Connect a store's product catalog with supported social shopping channels.

Business value: Make products easier to discover through relevant social channels and reduce friction between discovery and purchase.

Platform, region, account, and product eligibility is confirmed before any integration is promised.

Possible deliverables

  • TikTok Shop setup assistance, subject to eligibility
  • Facebook and Instagram catalog integration
  • Product synchronization and listing review
  • Product variants and catalog consistency
  • Meta Pixel and relevant tracking configuration
  • Product tagging and shopping journey review
  • Social commerce troubleshooting and documentation
05 / 7

CRM & Marketing Automation

Create structured ways to maintain customer relationships and recover relevant purchase opportunities.

Business value: Help stores follow up with interested shoppers, improve communication, and create opportunities for repeat purchases.

Automation must respect customer consent, privacy requirements, and the selected platform's capabilities.

Possible deliverables

  • CRM requirements and platform selection
  • Welcome and customer onboarding flows
  • Abandoned-cart and abandoned-checkout automation
  • Browse-abandonment messaging where supported and consented
  • Post-purchase follow-up and review requests
  • Customer segmentation and win-back campaigns
  • Email campaign planning and reporting
  • Customer support or AI-agent integration where appropriate
06 / 7

Conversion Optimization & Analytics

Identify and prioritize changes that may improve the store's ability to turn visitors into customers.

Business value: Make improvement decisions more evidence-based instead of relying on guesswork.

A conversion-rate increase is never guaranteed. The effect of changes is evaluated using available data and, where appropriate, controlled tests.

Possible deliverables

  • Customer journey review
  • Product-page and collection-page usability review
  • Mobile usability analysis
  • Analytics and conversion tracking checks
  • Funnel and customer behavior analysis where data is available
  • Hypothesis-driven experiments
  • Prioritized improvement roadmap and reporting
07 / 7

Product Content & eCommerce Video

Strengthen the way products are presented across the store and relevant marketing channels.

Business value: Communicate product value more clearly and give potential buyers useful information when deciding to purchase.

Possible deliverables

  • Product demonstration videos
  • Short-form social content
  • Product-focused creative concepts
  • Store banners and campaign visuals
  • Product listing copy and merchandising guidance
  • Content recommendations based on audience and positioning
Engagement options

You're never forced into a fixed bundle.

Each option starts with a project inquiry. I provide an agreed quote after confirming the work required, dependencies, timeline, and deliverables.

01

Focused Optimization

For a store that has a clearly defined problem or needs a specific improvement.

02

Growth Implementation

For a business that needs several related improvements, such as SEO and product optimization or social commerce and CRM.

03

Ongoing Growth Support

For businesses that want continued implementation, monitoring, and prioritized improvements over time.

Compare fixed-scope packages
My process

How we work together.

  1. Step 1

    Tell me about your store

    Share your website URL, products, current challenges, and goals. The objective is to understand the business before selecting a service.

  2. Step 2

    Review the opportunity

    We identify relevant opportunities in your store experience, search visibility, marketing systems, or customer journey, based on the agreed scope.

  3. Step 3

    Receive a practical plan

    You receive a clear explanation of the recommended work, deliverables, dependencies, estimated timeline, and price.

  4. Step 4

    Approve and implement

    Once the scope and terms are agreed, work begins. Any required store permissions are requested using the minimum access needed.

  5. Step 5

    Test, document, review

    The completed work is tested and documented. Where data is available, performance is reviewed against an agreed baseline.

  6. Step 6

    Decide the next priority

    After the initial engagement, we identify the next useful improvement or discuss ongoing support if it fits your business.

Let's find the right growth opportunities for your store.

Every store has different strengths, challenges, and priorities. Tell me about your business and what you want to improve, and we can define a practical next step.